Animatic for our Music Video

Here is the animatic for our media product, by producing this it has caused me to realise that we needed to change our storyboard so that there are no gaps and it is a flowing piece. It has also helped me to gain back my editing skills because I hadn't used Adobe Premiere Pro CS4 in a while. Because of this when we create our actual media piece it will be easier because we know what shots need to go where and can help us plan our shots.

Sadly our video was blocked by YouTube because of copyright reasons, for the time being I have uploaded the animatic without the audio. 

Creating the Animatic

I created the animatic whilst Imogen edited the audience feedback, we used the shots off our storyboard to create the animatic, as you can see below.

This screenshot is from 19/10/16

I included the crackle of the vinyl which we want in our final product so we can determine how loud and how long the duration of the sound effect should be.

This screenshot is from 20/10/16

However I found that whilst creating the animatic that it was extremely difficult to keep to our original thoughts and ideas because we didn't think about the timing of the lyrics so much and how we would edit onto the beat whilst keeping the audience entertained. Because of this I have had to edit our original idea and place filler shots in certain areas where the shots don't complete the time frame until a certain lyric.

In this screenshot, you can see that I have put an overlay
over the footage so that it gradually darkens

Also I have had to cut out shots because of the time constraints between each verse and chorus. As well as this I have realised that we need more shots to actually complete the product because I have complete the animatic with the shots from the storyboard and it only lasted for two and a half minutes out of a four minute song. Me and Imogen need to go back to our storyboard and consider more shots to include in our piece so it contains a thicker storyline.


Creating an animatic has helped us to see which areas need improvement in and how to address them, so for example - we need more footage so to combat this problem we will brainstorm more ideas and possibly create a stronger storyline between the actors.

The Weeknd - False Alarm

Recently I have been searching on Youtube on their 'Trending Music' page finding music videos which can inspire me further, whilst searching I have found several videos which I really enjoy and are modern - they may not directly influence our media product, however I will gain more background knowledge on music videos and will know what is popular currently.

Whilst searching I found a video by The Weeknd which already had gained millions of views. After watching I found that I really enjoyed the music video called 'False Alarm', it was emotive and intriguing and it looks incredible. I really enjoyed how the guns shots and the beat match, and the first person narrative. The lighting scheme was also great which is surprising because I believe they filmed the video in only a few shots because the footage is all continuous except from the end.

Here are some screenshots of the video:

This is the opening shot, the viewer doesn't first realise that the footage is being filmed in first person narrative so we think that this is just an establishing shot, which sets the scene of a bank robbery.

It is only when the actor begins to move that we realise it is first person, as they move around we see more of the set and the action that it going on. 

I really like the colour scheme for this section of footage, it has an green/yellow glow that is cast over the set. 

The location then changes to a getaway van, during this the video reminds me of a video game one like: GTA 5 or Pay Day 2.

The lighting scheme is really incredible throughout the whole piece, the light glares and flares really put a cinematic feel to it.

It is only at the end when we find out the identity of the robber, which is the actual singer - it's a nice a twist to the end of the video.

By watching this video it has inspired me for our video and for future projects, the premise of a music video which looks more like an opening for film or a trailer for a video game is incredible especially the amount of popularity it has gained in such a small time.

The full video down below:

My Target Audience

It is important to profile our target audience because it can tell us what they like and whether or not they would approve our work, if not we need to change it drastically because our target audience in the real world would be our main source of income.

This is a profile of the stereotypical target audience member:

Name: Emily Dougal
Age: 17

Studying:
English Literature
Photography
Sociology

Likes: 
Music (Prefers R&B, Rock and Pop)
Watching films (Romantic comedies and drama but also likes watching popular action and horror movies)
Reading (Romance novels and fiction)
Playing Netball & Badminton
Socializing with friends

Reaction to our Pitch:
She liked the pitch and was excited to see the video come together, she can also be seen in my post "Feedback from Audience" posted on 15/09/16.


It is important to know your target audience because you can refer back to them in the future and get their opinion on your work.