Saturday, 15 October 2016

The Weeknd - False Alarm

Recently I have been searching on Youtube on their 'Trending Music' page finding music videos which can inspire me further, whilst searching I have found several videos which I really enjoy and are modern - they may not directly influence our media product, however I will gain more background knowledge on music videos and will know what is popular currently.

Whilst searching I found a video by The Weeknd which already had gained millions of views. After watching I found that I really enjoyed the music video called 'False Alarm', it was emotive and intriguing and it looks incredible. I really enjoyed how the guns shots and the beat match, and the first person narrative. The lighting scheme was also great which is surprising because I believe they filmed the video in only a few shots because the footage is all continuous except from the end.

Here are some screenshots of the video:

This is the opening shot, the viewer doesn't first realise that the footage is being filmed in first person narrative so we think that this is just an establishing shot, which sets the scene of a bank robbery.

It is only when the actor begins to move that we realise it is first person, as they move around we see more of the set and the action that it going on. 

I really like the colour scheme for this section of footage, it has an green/yellow glow that is cast over the set. 

The location then changes to a getaway van, during this the video reminds me of a video game one like: GTA 5 or Pay Day 2.

The lighting scheme is really incredible throughout the whole piece, the light glares and flares really put a cinematic feel to it.

It is only at the end when we find out the identity of the robber, which is the actual singer - it's a nice a twist to the end of the video.

By watching this video it has inspired me for our video and for future projects, the premise of a music video which looks more like an opening for film or a trailer for a video game is incredible especially the amount of popularity it has gained in such a small time.

The full video down below:

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