For the band we wanted them to look as part of a group, as a band is, however we wanted our band members to show their personality through their costume; so we gave them the brief of "dark clothing but still have some bright colours".
The result of this is shown above, me and Imogen had brought along clothing incase they didn't follow our briefs but they had. We wanted dark clothing because it suited the band members better and we thought bright clothing would be too cliche for the video considering that the rest of the video is very bright.
For costumes, other than the brief we didn't control them too much, however we did add the 'The 1975' logo necklace to Tom's costume. We did this to create an 'Easter Egg' to the video where only fans of the band would be able to recognize the logo.
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