In a conventional music video, it contains titles which say the artist/band and the name of the song. In our media product we will be following this convention. For the product we decided to have the text be translucent and have the footage from our bath bomb shine through, because of this we need the text to be thick and bold so that the viewer can see the footage.
The style of the font is also very important because we want it to follow the conventions of an indie-pop video as well. I tried multiple styles however I narrowed it down to four and asked for audience feedback.
I asked our main target audience (teenage girl and boy) for feedback.
Bell Gothic was the first I showed, they both said that whilst they liked the boldness however it was too plain and boring for an indie-pop video since it looks like a documentary title font.
This font is called Fake Smiths, whilst the audience did enjoy the look of it they said it was too 'funky' and that it didn't suit the indie-pop style, it was more the style of a rap genre video.
This third font is called Grind Zero, the audience said that they liked it and it embodied the genre of indie-pop. They were concerned with the placement however I reassured them that the title would be centred if I used it.
I like this font called Yuanti C, I feel that it is fun and suits the genre of indie-pop. However my target audience said that it was too boring again since they felt that it wasn't fun enough and you wouldn't be able to see the footage behind the title enough.
Overall I have decided to go for the Grind Zero font because whilst it is fun, it isn't wacky and it fits the indie-pop genre nicely. It is also very bold and thick so the audience will be able to see the footage behind it.
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