Evaluation Question 3

I apologise for the sound quality.



Transcript:

What have you learned from audience feedback?

Throughout my project I have received audience feedback and acted upon it. For all of my pieces of work I have sought out criticism on how to improve my pieces and this is documented on my blog. Audience feedback is important because it tells the creator what is working and what isn't for the audience, if the product is not liked by the audience especially the target audience then the creator needs to change it drastically because if the audience does not like the product then the artist will not be promoted and viewed highly.

In total my music video product has received the most feedback from my audience mainly because I have been working on it for longer. This feedback has helped me alter footage and create a better story narrative so that the audience can follow it easier. Some of the comments I received were that the audience wasn't sure about the lighting of the flash forward arguments, they said that I could edit them to be darker so it shows the dark point of their relationship. These comments have helped me improve because from it I changed the lighting so it was darker however it was a big jump from some of the warmer shots so instead of making the shots extremely dark I turned the brightness down and then turned the saturation and warmness down. Through this I made the footage colder and slightly darker this caused the transition between shots less jumpy and forced. They really liked the silliness of Isaac (the fontman) because it created a fun atmosphere for the scenes and also the editing on the beat because it caused the video to flow better. I deemed the video complete when I couldn't see anything else I needed to change and the audience couldn't either. I feel that this was a good stopping point because otherwise I may have overworked the product and create something which didn't link or make sense.

My promotional poster received lots of feedback from my target audience which helped because their opinions caused me to change my piece and the end result looks a lot better than it did before. The comments I received for my poster centred around the balloon, the layout and the colours of the photograph. The feedback wanted me to change the positioning of the balloon because it was difficult to read the text and wanted me to re-edit the photo because the colours weren't punchy enough however they did really enjoy the balloon itself and the idea of it overlaying the text. Because of this feedback I edited my poster and changed what they suggested, I re-edited the photo and used a warmer colour scheme so that the colours were vibrant and interesting; I also edited the balloon by moving the text up. One of the comments suggested for me to edit the font which I disagreed with because the audience thought it did not match the photo, I decided not to change the font because when I asked wider audience members they thought the text fit the genre and looked professional. Overall I feel like my poster has improved greatly and conveys the correct message to the audience.

My digipak has received the least amount of feedback mainly because I worked on it very quickly and forgot to show it to my audience to gain feedback. However I did present it several times to them and they stated that they liked the simplistic nature of it, They stated that the logo of the record company and the band name were too close to the edge of the spine and the font for the album name should be different than the band name font because it didn't look right. After these suggestions I edited my digipak to fit the feedback, through doing this I feel that the digipak looks better than it did before.

Overall through listening to my audience feedback I feel that I have created better products that both me and the market like, I learned that target audience feedback is very important and can help the producer change aspects of the piece to create a universally liked piece which most likely will promote more interest and revenue. However I have learnt to not listen sometimes to their feedback because if I did change an aspect of the piece to fit their liking then I will be eliminating other audiences.