Promotional Music Poster Edit

After reviewing my promotional poster an audience member pointed out the spelling mistake for "electric". This was a lucky save because I had it before as "electic" and having spelling mistakes in products is unprofessional.

This is the edited version:

Comparing My Products

When creating media products that represent a band or singer it is important to make sure the products link together well so that you create an aesthetically pleasing products that the viewer knows are from a certain source.

In my products I used the balloon as the connector, in the music video it is a key part of the narrative and symbolizes the couples love, because of this I decided to use an image of the couple and the balloon as my poster image. The digipak also uses images of the band as well, this is more typical of an album which features the band more than a specific music video, however I do reference the video with the balloon and the bath bomb background. Within the digipak I also referenced the promotional poster by using the same image but I edited it slightly differently than the other image.

By referencing other products in my work it causes a link within them and helps the audience identify the band quicker and it should not confuse them.

Comparing the Posters

Here are my two posters compared next to each other, you can see the different in the colour and the text clearly however when closer looked at I also added more detail.

I've also added "Debut Album" to show the viewer that it is clearly a music poster and not a short film one since that was some of the feedback I was getting. Some viewers thought that the original was a short film poster and not a music poster, which I obviously do not want.

As well as adding "Debut Album", I have also changed the colours to a warmer tone - since my audience feedback asked for "punchier colours" and with the warmer tone the red in the balloon and the blues in the costumes are more prominent. 

I also received feedback suggesting that I either changed the font or created shadows so that it is easier to read, I chose to add shadows to the font so that the title is more prominent and noticeable. I also added shadows to the other texts because the light in the background caused them to be difficult to read. I decided to keep the font because after looking through the other options this font was the best looking and suited the genre best. 

I also moved the title upwards and made it slightly smaller because I received multiple comments saying that the balloon covered the title too much, so by altering it the title can be seen easier. Because I had to move it upwards I made "The 1975" smaller as well as the media icons so it all fit well.

Final Promotional Music Poster

Here is my final promotional music poster ancillary:

I didn't change much from the last copy however I did change "Available to download" to "Available on iTunes" because it tells the viewer where to download the music and not to just download it. 

Promotional Music Poster

After gaining audience feedback for my promotional poster, I edited it to conform to their ideas in most aspects however there were parts or sections that I did not agree with. So I went against social conventions and decided to chose some design aspects for myself.

Here is my new and improved poster. I followed the audience's advice and moved the position of the balloon, because I couldn't move the balloon itself I moved the text up, this caused me to make the band name slightly smaller as well as the social media icons, I feel this has actually improved them because they look more proportioned. I added a shadow to the text so that the white font can be read easier, the "Honest, feel-good music!" text that Livia pointed out was hard to read is still slightly difficult however it is a lot better then what it was before because of the shadow. A couple people said that the poster looked more like a short-film poster so I added "Debut Album incl: Chocolate (feat Halsey) & Sleep Tight" so that it was clear it was for music and not a film. I put the text next to the balloon which is the main feature point of the eye so it should be one of the first aspects the viewer sees.

Promotional Music Poster - Target Audience Feedback

Here is Livia Robinson-Miller evaluating my promotional poster. It is important to gain audience feedback, especially target audience feedback (which Livia is) to understand your target audiences' wants and needs.

Promotional Music Poster - Audience Feedback

I showed my promotional poster and got audience feedback from my main audience. I asked that people write the positives on one side and negatives on the other.

Here is the photo showing the comments they gave:

After reviewing the comments I understood they mainly didn't like the balloon being so infront of the text, so I needed to move it down. The audience also didn't like the colours of the poster, they wanted them to be punchier so that the poster stands out more. They said that the font didn't stand out so I will need to either change the colour of the font or put shadows onto it, I don't really want to change the colour because I feel white looks more professional. There are comments suggesting that I change the font because it doesn't suit the band however I do not agree with this because the font is professional and I have not seen another font that suits it more.

I then circled and annotated my poster to show what parts the audience wanted to change so it would be easier for me to go through and edit them. I compared it to the original to see how much I needed to change.

By gaining audience feedback I feel that I learn valuable knowledge about how I can change my poster and products to better suit the audiences' needs and wants.

Promotional Music Poster Draft

Here is my first draft of my ancillary of the promotional poster which would be featured in a magazine. It still is quite rough, I have created this from scratch in 2 hours so although I do like it - I want to work on it further.

I've included social media, the distributor logo, the logo, reviews, the band name and the album name.

Creating the Promotional Music Poster Draft

Here are some screenshots of my promotional poster as I was creating it:

These two screenshots show where I was thinking of cropping the photo for the poster, I decided to go with the second one because it included the path which was nicely back lit and when I asked my target audience they said they liked the second one better because they thought the shrubbery to the right was ugly and didn't suit the genre.

 These next photos show the progress of the poster and how I produced it:

In my first draft of the poster I put the balloon behind the text and was focussing on the font and size of the text since it would be what the audience would focus on and gather their information from. As you can see I at this point I also put a record label on the poster, I chose Capitol records because they are world famous and are known for signing record deals with other indie-pop artists. 

I decided to have the text and the logo in white because it stood out against the background and I find it looks more professional and clean cut. 

The next screenshot shows the next step the creation of the poster, at this point I had added the reviews and the release date. For the reviews I used the same font so that it linked together well and continued on with the white font so it continued to look professional and clean-cut. 

For the release I chose the 23/5/17 because it is just before summer and I feel that the album is a summer album and would link well with the season, so to release it then it would be able to gain momentum before rising to the height of it's popularity in the middle of summer.

In this screenshot you can see that I edited the placement of the reviews and added a line to separate the reviews and release date. I also added icons of social media networks, I chose them because they are the most popular social media networks currently. By putting social media networks onto the poster it means that the audience know that the band have accounts for them and it promotes their networks and their popularity. 

I also have edited the colours of the background photo so that the colours are warmer and the light shines through more, this will catch the audience's attention well because the poster isn't dim instead it shines out to them.

After this I edited the balloon to go over the text, however I did not get a screenshot of this. 

I will gain audience feedback and I will then edit the poster further, however for now I may do simple cosmetic editing.

Promotional Music Poster Examples

During class we looked at past examples of student created promotional posters. We evaluated them and said what the pros and cons were of each of them. I found three posters that I really enjoyed and thought were very good. Two of the posters are film posters which are different to my music poster needs however I thought they were very good and I could still take inspiration from them. 

This is the first film poster I'm evaluating and I am completely in love with it, the colour scheme, the lighting, the layout are all gorgeous. I cannot fault this poster other than the fact that the creator could have made the text slightly bigger because it is hard to see from far away. From looking at this photo I will take inspiration from the simplistic but effective nature of it. The photo interests the audience because it creates enigmas and only shows the main character.

This is the second film poster, again it is the simplistic but effective nature of the poster that gains my interest, The black and white colour scheme draws the audience in and gets them interested because the eye naturally focuses on the figure and then the title, the viewer questions whether the figure is running away or whether he is the reason you should run. I can't fault this piece, the typical conventions of a film poster are that they should include some reviews which this creator has decided to go against, and I agreed with this because it would ruin the simplistic nature of it.

This is the music poster, what draws me to this poster is the mysterious figure. I like the border around it which is quite unusual in music posters and the minimalist text. I do feel that certain aspects could be changed to create a more effective piece, like the figure being centred and using the same text throughout the poster but overall the poster draws the eye in and interests the viewer which is very important. 

From looking at these posters it has inspired me about my own promotional poster because I can take separate ideas from each, however something they all share is a simplistic but effective layout. I feel that by using a simplistic layout it looks a lot better than filling the poster up with lots of reviews and awards because then there are too many focus points for the eye to concentrate on.