Sledgehammer was a masterpiece of work when it was created and it is still widely recognised now as a great piece of film. The genre shown in the music video is sci-fi and fantasy that is shown through stop-motion animation and clay work. I really like the clay animation because the way it was crafted was really funny and interesting to watch.
The video is very abstract and follows the post modern movement. The representation of Peter Gabriel has shown him as a happy, quirky individual who is showing that he is a different artist than the usual pop stars.
The music video uses mainly close-ups and this causes the audience to become intrigued and carry on watching because there are enigmas.
There are some mid shots and long shots used later on in the video this is variation within piece that re-entertains the viewer because there is more information for the viewer to interpret. There is no story to the video and there is no continuous editing apart from each separate scene.
I also like that the title in the beginning is partly in italics because it begins more attention and focus to 'hammer' showing that it a main part of the song.
I gained inspiration from this with the happy representation of the artist and the saturation of the footage which I will potentially use in my own media product as a music video I really enjoyed watching it and find it particularly interesting.
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