In Vance Joy's Riptide the genre for the video is alternative pop with the story being set in the 1960s, I can tell this through the costumes and props being used in some of the scenes - mainly the camel coat paired with the long hair and the antique cameras.
The filter on the video also effects this by putting a warm tone onto the footage - this supports the fact that the video is set in the 1960s because when viewing photos and footage from the era they seem to have all turned a yellowish colour from light exposure. To subconsciously remind viewers of this they have increased the temperature on the footage.
This music video is very lyrical with many shots aligning with the lyrics sang at the same time. This video represents multiple characters in separate ways, for example because the woman singing in the beginning looks very glamorous with a silver sparkly gown with earrings and elegant makeup it causes the viewer to admire her, so later on when she is shown to be hurt and in pain it causes the viewer to feel sympathy.
There are multiple settings in the video, the at first the video seems to be set in America because of the American money used however the film is called 'Velocite' which looks like a foreign spelling of 'Velocity'. So it would give the impression of being filmed abroad, this is also supported by the letter of resignation which is titled at the top of the letter as being the 'Australian Space Research Institute', this confuses the viewer because of the multiple locations being shown. As well as a Romanian passport, they all create enigmas for the viewer to watch and become intrigued by.
I like the quick pans and the almost frantic way the editor has pieced the shots together, it fits the video very well because the beat is very quick. This follows the theory of 'Thought Beats' which was presented by Andrew Goodwin.
The filter on the video also effects this by putting a warm tone onto the footage - this supports the fact that the video is set in the 1960s because when viewing photos and footage from the era they seem to have all turned a yellowish colour from light exposure. To subconsciously remind viewers of this they have increased the temperature on the footage.
This music video is very lyrical with many shots aligning with the lyrics sang at the same time. This video represents multiple characters in separate ways, for example because the woman singing in the beginning looks very glamorous with a silver sparkly gown with earrings and elegant makeup it causes the viewer to admire her, so later on when she is shown to be hurt and in pain it causes the viewer to feel sympathy.
There are multiple settings in the video, the at first the video seems to be set in America because of the American money used however the film is called 'Velocite' which looks like a foreign spelling of 'Velocity'. So it would give the impression of being filmed abroad, this is also supported by the letter of resignation which is titled at the top of the letter as being the 'Australian Space Research Institute', this confuses the viewer because of the multiple locations being shown. As well as a Romanian passport, they all create enigmas for the viewer to watch and become intrigued by.
I like the quick pans and the almost frantic way the editor has pieced the shots together, it fits the video very well because the beat is very quick. This follows the theory of 'Thought Beats' which was presented by Andrew Goodwin.
By watching this video it has given me inspiration for our media product, I like the quick pans and the warm filter used in the footage. I also like the lyrical representation in the video, which I hope to incorporate in our media product in the future.
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